“Who doesn’t know the ubiquitous Hello Kitty? As it turns out, I didn’t know her as well as I thought. I have seen her on notebooks, sewing machines, even gold jewelry, but that her domain stretched to cakes in Zimbabwe, a Chinese theme park, even sex toys, is news indeed … Although I have lived in Japan nearly as long as Kitty-chan, I was unaware of the extent of her universal penetration, the fervor of her enthusiasts, the intensity of her detractors, or how her back-story reflects the psyche of late-Showa Japan. Be prepared to be surprised at Alan Brender’s fascinating excavation of this seemingly benign and deceptively superficial cultural artifact.”
—Gwendolyn Gallagher, Lecturer at Hokkaido University of Education in Asahikawa, Japan
Hello Kitty is a marketing wonder and a cultural phenomenon, who has been around for 50 years. There are theme parks, restaurants, cafes and hotels dedicated to her. There are millions worldwide who buy Hello Kitty products, superfans who don’t know when to stop and amass thousands of items bearing Kitty’s countenance, and star fans, Lady Gaga and Britanny Spears to name two, who do not think twice about purchasing a $50,000 Hello Kitty necklace. In Pink Tsunami you will hear about the fans, and Kitty’s designers and marketers and how they contributed to her popularity. But all is not glittery for this Queen of Kawaii. She has a dark side that even involves murder. Dive inside this book and all will be revealed.
Acknowledgements
1. Hello! Hello Kitty
2 Hello Kitty Acquires an Identity and a Family
3. Hello Kitty Can Never Have Too Many Friends
4. The Designers of the Many Personas of Hello Kitty
5. Hello Kitty Spawns Theme Parks
6. Hello Kitty Cafes and Eateries
7. Unique Hello Kitty Products
8. Hello Kitty’s Fans, Super Fans and Star Fans
9. Hello Kitty’s Merciless Denigrators
10. Hello Kitty’s Benefactor and Master – Past, Present and Future Sources
Index

